A Canadian clinic website should cover the basics below. The exact rules depend on your province and on which college regulates your profession, so check with your college before you publish.

**Essentials**
- **Clinic identity and contact details.** Include the clinic's physical address, phone number, hours, and directions and parking.
- **Practitioner information.** List each practitioner's name, credentials and services. Regulated professionals usually need to state that they are licensed in their province.
- **College information.** Some colleges, for example in BC, require the home page to show licensure, the clinic's location and phone number, the college's contact information, and a notice that unresolved concerns can be reported to the college. Check your own college's rules.
- **Patient information.** Explain how to book, whether you're accepting new patients, which services are covered by provincial insurance and which are not, and what to do in an emergency. For example, say "call 911 or go to the ER."

**Privacy**
- **Privacy policy.** It should cover the federal law (PIPEDA) and your province's law. That means PHIPA in Ontario, PIPA in Alberta and BC, and Quebec's private-sector privacy act.
- **Health information practices statement.** In Ontario, this is a public statement of how you handle health information.
- **Data location.** Personal health information may need to stay in Canada unless you follow specific notice and consent steps.
- **Forms and tracking.** Avoid unsecured contact forms and avoid tracking pixels, such as ad analytics, on pages where patients could reveal health information.

**Accessibility**
- **Standard to follow.** Ontario's AODA requires WCAG 2.1 AA for organizations with 50 or more employees. It's good practice for smaller clinics too.
- **Common practices.** Use alt text, good contrast, keyboard navigation and accessible forms.

**Advertising rules**
- **Content standards.** Content must be accurate, factual, verifiable, dignified and not misleading. Any clinical claims need evidence behind them.
- **Prices.** Publicly insured visits generally can't be advertised with prices. Uninsured services (cosmetic procedures, sick notes and similar) can be priced openly.
- **Reviews.** Be careful with testimonials and before-and-after photos, because many colleges restrict them.
- **Profession-specific rules.** These come from the CPSO for Ontario physicians, the provincial dental associations for dentists, and similar bodies.

**Good extras**
- **Language.** Offer French content where relevant, and in Quebec comply with French-language requirements.
- **Security and mobile.** Use HTTPS and make the site mobile-friendly.
- **Booking and local search.** Offer online booking if you can, and keep your Google Business Profile consistent with the site.

One caveat on sourcing: the privacy and accessibility points come from a web-design vendor's page, not from the statutes or regulators. The college requirements come from search-result summaries and some specific colleges' documents. I didn't open the regulators' pages myself, so confirm the details with your college and privacy regulator.

SOURCES:
https://codingclave.com/canada/website-for/clinic
https://cpso.on.ca/Physicians/Policies-Guidance/Policies/Advertising
https://chcpbc.org/wp-content/uploads/2024/07/RAUD-Website-Marketing-Requirements-2021-03-24.pdf
https://www.oda.ca/wp-content/uploads/2026/03/AD_Guidelines_V2-Mar-2026.pdf
https://cchpbc.ca/download/26/nd/1235/nd-noticetoprofessionadvertisingandmarketing-03242018.pdf