**Short answer:** Only for cities where you can give people something real and different. Don't make a page for every town you'll drive to.

**Why not a page for every city**
- Google calls near-identical pages that differ only by city name "doorway pages." It treats them as webspam. They can lead to a manual penalty.
- Google's John Mueller has warned that city landing pages built only to rank for "service + city" phrases fall into this category.
- Thin copy-and-paste pages also tend to rank poorly. They can dilute your site.

**When a city page makes sense**
- You do a lot of work there, or it's a main market. Examples are Kitchener, Waterloo, Cambridge and Guelph.
- The page has unique content that couldn't be swapped onto another city's page. That could include:
  - real projects you've done there, with photos
  - customer reviews from that area
  - local details such as permit rules, typical housing stock (older homes or new builds), or climate-related issues
  - the specific services you offer there
  - an honest description of how you serve the area
- It's useful to a visitor who lives there, not just to a search engine.

**Better options for smaller or less important areas**
- Add one "Service Areas" page that lists the towns you cover. Add short, genuine notes where you have them.
- Put your effort into your Google Business Profile, local reviews and project galleries. These often help local rankings more than extra pages do.
- Add city pages gradually as you build real content for each area. Don't launch dozens at once.

**Rule of thumb:** If you removed the city name and the page would read the same as another city's, don't publish it.

SOURCES:
https://www.ritnerdigital.com/blog/stop-building-doorway-pages-why-thin-location-pages-are-killing-your-local-seo
https://rankmath.com/?p=1237244
https://localsearchforum.com/threads/google-city-landing-pages-can-be-doorway-pages-against-guidelines.55438/latest
https://localsearchforum.com/threads/google-warns-about-doorway-page-algo-update-could-affect-local.49684/post-126242