--- title: "Websites & Product UX for Startups | UXPro" description: "Marketing sites, product UX and investor decks for startups and software teams who need something credible before the next raise." type: industry audience: "Startups and software teams" reviewed: 2026-10-17 canonical: https://uxpro.ca/industries/startups-saas publisher: "UXPro Design Studio" license: "Quote freely with a link to the canonical URL." --- # Startups and software teams Reviewed 17 October 2026. Canonical page: https://uxpro.ca/industries/startups-saas What their customers come to the site to do: 1. Understand what the product does from one screen 2. Sign up, or book a demo 3. Find the pricing without asking **Fixed quote per sprint or per project** ## What do you do for startups and SaaS teams? Three things: a marketing site built on Next.js that your team can extend, product UX and UI with a component library your developers build from, and an investor deck that argues one point per slide. Engagements run per sprint or as a fixed-scope project, and the design standards are the same whichever you pick. | Fact | Value | |---|---| | What we do | Marketing site, product UX, investor deck | | Engagement | Per sprint, or fixed-scope project | | First sprint | Agreed in the written quote | | Stack | Next.js and Vercel, in your repository | | Handoff | Tokens, states, redlines, walkthrough | | Accessibility | WCAG 2.2 AA checked | | Price | Quoted after a 30-minute call | | Not our fit | Large in-house product teams | ## What this sector changes about the build. The constraints on the right are the pages the site needs because of them. Pages this site needs: - A marketing site that converts: Positioning, pricing, proof and a sign-up path, built to be extended by your team. - Product UX and UI: Flows, wireframes, screens, and a component library with tokens and states. - Landing pages you can clone: One pattern, built so your team ships the next five without design help. - Investor deck: Narrative pass, 12 to 18 slides, charts from your numbers, editable file. - Design tokens and handoff: Colour, type and spacing as code, with redlines and a walkthrough call. - Accessibility pass: WCAG 2.2 AA on the marketing site and the product screens. ### The marketing site has to be extendable by your team You will ship a new landing page the week after we finish. So the site is built on Next.js with components and tokens your developers already understand, in your repository, in your Vercel project. No page builder, and no dependency on us. - Next.js in your repository - Components and tokens, documented - A content editor for the non-developers - Landing pages your team can clone ### Product design, per sprint or per project Flows first, then wireframes, then high-fidelity screens built from tokens, then a handoff with states and redlines. Per sprint if you have a roadmap and developers waiting. Fixed scope for a first version, a redesign or a deadline. - Core journeys mapped, failure states included - A component library with every state - Light and dark, both contrast-checked - Handoff walkthrough with your developers ### The deck, when the raise is next A narrative pass first, then twelve to eighteen slides with one argument each, charts rebuilt from your own numbers, and an editable file you keep. We do not invent traction and we do not draw a projection you have not modelled. ### What we will tell you honestly We are a studio, not a product department. If you need a large in-house product team, a design system for forty engineers, or weekly research sprints, we are not the right size for you. We will say so on the first call rather than three weeks in. ## What we can show a buyer in this sector. A real product engagement shown anonymised, two studies drawn end to end, and the deck practice that usually runs alongside them. - **[Stride](https://uxpro.ca/work/stride)** (Study-habit app · product UX · Client work, anonymised): A study app built around one obvious next session: three onboarding screens, a four-question intake that ends in a plan, study areas that hold a goal as easily as a course, and a component set on an eight-point grid. Client work, anonymised at the client's request. No install or retention figures claimed. - **[Tandem](https://uxpro.ca/work/tandem)** (Consumer app · product UX · Concept): A group-trip app drawn around agreeing, not searching: each friend's dates and a private budget, a few options compared on the same facts, and a plan that counts as agreed only when everyone says yes. Tandem — the group decision: a plan counts only when everyone says yes · studio concept - **[Funded — pitch deck practice](https://uxpro.ca/work/funded)** (Pitch decks · studio practice · Our own practice): Four startup concepts, each with its own audience, message and visual identity. Original studio studies for Zonely, Embergrid, Serein and Tandem. No real fundraising process or business outcome is represented. Stride is client work, anonymised at the client's request: no install or retention figure is claimed. Tandem is a self-directed concept: no client, nothing shipped, no results. We publish no client decks. ## What a build for this sector costs. How we price it: **Fixed quote per sprint or per project.** A sprint rate or a fixed project number, quoted after a call. Marketing sites are priced as a website build; product work is priced per sprint or per deliverable list. Changes the price: - Marketing site, product design, deck, or a combination. - How many screens and states the product needs. - Whether a design system exists or has to be built. - Whether we work to your sprint cycle or a fixed scope. Not included: - Front-end or back-end implementation of the product. - Ongoing product management. - Financial modelling for the deck. - Ad spend and growth marketing. ## Ontario, from Kitchener. Waterloo Region gets in-person meetings. Everywhere else runs on a call, a written copy brief and a staging link, which is the same work. - Kitchener: Home base. We meet in person. - Waterloo: In person. - Cambridge: In person. - Guelph: In person, by arrangement. - Toronto and the GTA: On a call, or in person on request. - The rest of Ontario: On a call. Distance changes nothing. Location pages: - [Kitchener-Waterloo](https://uxpro.ca/locations/kitchener-waterloo): Home base. Websites, product, brand and decks, with in-person meetings across the region. - [Waterloo](https://uxpro.ca/locations/waterloo): Product and app UX, prototypes and decks for founders and product teams. In person. - [Cambridge](https://uxpro.ca/locations/cambridge): Trades, clinics and local services. Map-pack work and in-person meetings. - [Guelph](https://uxpro.ca/locations/guelph): Practices, family services and research founders. In person by arrangement. - [Toronto and the GTA](https://uxpro.ca/locations/toronto-gta): Toronto, Mississauga, Brampton, Markham and beyond. Mostly remote, in person when it matters. - [Across Ontario](https://uxpro.ca/locations/ontario): Province-wide, with Hamilton and London sections. Multi-location firms and Ontario rules. - [Across Canada, remotely](https://uxpro.ca/locations/canada): Remote work across Canada, and for US companies. Time zones, sales tax and provincial rules. ## What this sector asks before booking a call. ### Are we too small or too early for you? Probably not. A first marketing site or a two-week design sprint is normal work here. What we are not is a large product team. If you need forty engineers supported with weekly research, we will say so on the first call. ### Can you work alongside our developers? Yes. That is most of the product work: we design, your team builds, and the handoff includes tokens, states, redlines and a walkthrough call. For marketing sites we can build it in your repository instead, and hand it back documented. ### Do you build in Next.js only? For marketing sites, yes. It is what we are fast and good at, and we accept a marketing build only at Lighthouse 95 or higher on mobile. For your product, we design to whatever your team already builds in, since the framework is their decision. ### How do you price a sprint? A fixed rate per two-week sprint, agreed before the first one, with what the sprint will deliver written down. No retainer minimum and no lock-in. Stop after one if it is not working. ## Guides for this sector, and the services it usually buys. Guides: - [What Is a UX Audit and What Do You Actually Get?](https://uxpro.ca/blog/what-is-a-ux-audit) - [How to Choose a UX Design Agency: 6 Questions to Ask](https://uxpro.ca/blog/how-to-choose-a-ux-design-agency) - [WordPress or Next.js in 2026? A Straight Answer](https://uxpro.ca/blog/wordpress-vs-nextjs) Services: - [UX and UI product design](https://uxpro.ca/services/ux-ui-design): Flows, screens and a component library your developers can build from. - [Mobile app design](https://uxpro.ca/services/mobile-app-design): An app people understand in the first minute, drawn screen by screen. - [Pitch deck design](https://uxpro.ca/services/pitch-deck-design): One argument per slide, and numbers that read in five seconds. - [Website design and build](https://uxpro.ca/services/website-design-build): A site built to turn search traffic into booked calls. ## Tell us what you are building, and by when. Twenty minutes on a call: the site, the product or the deck, and which comes first. - [Ask about a call](https://uxpro.ca/contact) - [Have a website too? Request a Redline](https://uxpro.ca/redline) We scope it on the call and quote one number, per sprint or per project, in writing. Reach us: - **Email:** hello@uxpro.ca - **Hours:** Monday to Friday, 9 to 5 Eastern - **Base:** Kitchener, Ontario - **In person:** Kitchener, Waterloo, Cambridge, Guelph --- Read the illustrated page: [Startups and SaaS](https://uxpro.ca/industries/startups-saas)