Three rules your website answers to.
Law firms market under the LSO’s rules, clinics collect under PHIPA, and larger organisations publish under AODA. Each pass reads your site against one of them, cites the rule beside every flag, and hands back the fix.
Checked against the rule, then opened.
One flag from each pass
LSO marketing pass
Ontario law firms whose website was written by a marketer, a template or several people over several years.
$650 CAD per site, plus HST
Example, not a clientOne flag from an LSO pass
The redline
An invented injury-law homepage, phone width
Note 1. Hero heading
Struck: Ontario's most trusted expert personal injury lawyers.Inserted: Personal injury lawyers in Kitchener.
“Most trusted” cannot be shown to be true, accurate and verifiable, which rule 4.2-1 asks of marketing. “Expert” is wording a reader may take to mean Law Society certification as a specialist, which rule 4.3-1 and its commentary restrict to certified specialists.
LSO Rules of Professional Conduct, rule 4.2-1 and rule 4.3-1
An invented firm, rendered by us. Example, not a client. Not legal advice: your counsel decides what the rule requires. PHIPA forms pass
Ontario clinics and practices that take bookings, enquiries or intake through their website.
$650 CAD per site, plus HST
Example, not a clientOne flag from a PHIPA pass
The redline
An invented clinic booking form, phone width
Note 1. Booking form, step 1
Struck: Describe your symptoms, diagnosis and current medications (required)Inserted: Remove the field. Ask at the visit, where the record is kept.
A booking needs a name, a way to reach you and a time. A required box for symptoms, diagnosis and medications collects personal health information the booking does not need. The Act limits collection to what is reasonably necessary.
PHIPA, s. 30(1) and 30(2)
An invented clinic, rendered by us. Example, not a client. Not legal advice: your privacy officer and counsel decide what the Act requires. AODA website pass
Ontario organisations with 50 or more employees in Ontario, which the website section of the regulation reaches, and smaller ones that want the same standard.
$850 CAD per site, plus HST
Example, not a clientOne flag from an AODA pass
The redline
An invented newsletter sign-up, phone width
Note 1. Sign-up form label
Struck: Email address (pale grey, 1.74:1)Inserted: Email address (dark text, 4.5:1 or better)
The label measures 1.74:1 against its background. WCAG 2.0 Level AA asks 4.5:1 for text this size, and a placeholder that vanishes on typing is no substitute for a label people can read.
O. Reg. 191/11, s. 14; WCAG 2.0 SC 1.4.3
An invented form, rendered by us. Example, not a client. The ratio is measured on this render: rgb(196, 196, 196) on rgb(255, 255, 255).
The three passes, priced
| Package | Price | What is included | Not included | Timing | Next step |
|---|---|---|---|---|---|
| LSO marketing passOntario law firms whose website was written by a marketer, a template or several people over several years. | $650CAD per site, plus HST |
|
| TimelineAgreed in the written quote | Ask about this: the LSO marketing pass package |
| PHIPA forms passOntario clinics that collect anything about a patient through a website form or booking tool. | $650CAD per site, plus HST |
|
| TimelineAgreed in the written quote | Ask about this: the PHIPA forms pass package |
| AODA website passOntario organisations that need to know where their website stands against the accessibility standard. | $850CAD per site, plus HST |
|
| TimelineAgreed in the written quote | Ask about this: the AODA website pass package |
Before you ask for a pass
No. We are designers and developers. We read your site against the published rule, cite the rule beside every flag and write the line we would use instead. Your counsel decides what the rule requires of you, and the change log is written so they can review it quickly.
Ontario law firms take the LSO marketing pass. Clinics and health practices that take bookings or enquiries online take the PHIPA forms pass. The AODA pass applies to any organisation, and the website section of the regulation reaches those with 50 or more employees in Ontario.
Yes. If we built your site or have access to it, we make the changes and retest. If not, the rewritten copy and the issue list are ready for your developer, written so the reason for each change travels with it.
None of the passes is legal advice. We flag, cite and fix, and your counsel decides what a rule requires of you.