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{Kitchener–Waterloo, Ontario}

A full design studio, kept small enough to answer for every project.

We design and build websites, product and app interfaces, brand identities and pitch decks for small businesses, practices and startups, then stay on for SEO, AI search and marketing support. Every project has one named lead from the first call to launch, and we bring in the specialists it needs.

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Latitude billboard against an evening sky, anonymised client work
Latitude — billboard · anonymised client work
Stride app on a phone resting on stone, anonymised client work
Stride — app on a phone · anonymised client work

{The studio, in three lines}

What the studio is for, and how the work gets there.

  1. Who we build for

    Small businesses, professional practices and startups. Practices (law firms, clinics, accountants, trades, daycares, salons) mostly come to us for websites, search and compliance-aware content. Startups mostly come to us for product and app design, brand identity and pitch decks. The same team does both.

  2. A clear way from idea to launch

    A fixed scope, a clear direction and work you can try before launch. We connect the words, design and build around what your customers need to understand and do next.

  3. How you can check us

    Five habits you can hold us to, each spelled out further down this page.

    • One accountable lead, named at the start
    • A fixed quote, after the first conversation
    • A staging link you can click through
    • A performance report on launch day
    • Plain email, no ticket system

How we think, in five beats

Before they call, they decide.

A studio-concept scenario: one patient, one slow site, one booking. The patient and the slow site are invented; the clinic that answers her is our studio concept, Ellery Quiet Dental. The lesson holds for a law firm, an accountant or a daycare. About two minutes, at your own pace.

  1. 01. Late at night, she finally looks for a dentist.

    A tooth has bothered her for a week. She has not been to a dentist in years, and what she is avoiding is not the bill. It is not knowing what happens in the chair.

    On the phone: Ellery Quiet Dental — the first visit, minute by minute, on its working prototype · studio concept.

    Studio concept — a fictional clinic.

    She, the search and the slow site are invented.

  2. 02. The first site she opens makes her wait.

    A spinner. Then a promo bar that shoves the page down, a cookie banner over the phone number, and not one word about what a first visit costs or feels like.

    On the phone: Grantham Electric — a published price range for a panel upgrade, on its working prototype · studio concept.

    The slow site is illustrative and not shown.

  3. 03. So she leaves, and nobody ever knows.

    No call, no form, nothing in anyone's records. The clinic never learns she was there. She closes the tab and puts it off for another month.

    On the phone: Marrow & Vance — the quick exit replacing the page with a weather site, on its working prototype · studio concept.

    The slow site is illustrative and not shown.

  4. 04. One site answers the question she was afraid to ask.

    Ellery Quiet Dental is a clinic we invented to work this through. Its first screen is the visit, minute by minute. The prices are published. The button says Book quietly, and it never asks about her health.

    Our redline on its booking form: we struck “Please list any medical conditions, medications and the reason for your visit *” and wrote “First name, and how should we reach you? That is all.”. Health history belongs in the room, with a person.

    Studio concept — a fictional clinic.

    A composited studio plate.

  5. 05. She books before she would ever have called.

    Tuesday, 9:30 a.m. The exam and the cleaning, at the two prices she read. One text the evening before, and nobody phones her.

    The same is true of a law firm, an accountant, a daycare: before they call, they decide.

    Studio concept — a fictional clinic.

    A composited studio plate.

The storySkip the story

Request a Redline

What you receive

Four documents mark the way through a project. Here is each one, taken from our own work.

Redline: uxpro.ca, the Studio page

Read at 390 px

Note 1. Studio page, the headline

Struck: A small design and development team. Inserted: A full design studio, kept small enough to answer for every project.

It led with “small” and described a website shop. We also design products, apps, brands and pitch decks.

Note 2. Studio page, who we build for

Struck: Startups and software teams are welcome… They are not who the site is aimed at. Inserted: Small businesses, professional practices and startups.

The old sentence turned away a third of the people we work for.

Note 3. The menu, the offer's name

Struck: Free Redline Inserted: Redline

The button under it already says it is free. The menu names the thing, once.

A Redline: one page of your site, marked at phone width, with the reason beside each mark.Real, on our own site: the notes we wrote on this page's previous version, 10 October 2026.

Quote: Growth site

UXPro Design Studio

Fixed price

$3,500 CAD per project, plus HST

Scope
A custom site of five to ten pages
Timing
Typically four to six weeks
Payment
Two instalments: 50% to start, 50% at launch.
Ownership
Your code stays in your repository. You own it.

The number changes only if the scope does, and a change of scope is quoted before it is built.

The quote: one fixed number, in writing, before work starts.Example layout. The price, timing and terms are our published ones for a Growth site.
This studio page on its pre-launch address at phone width: the headline, the opening paragraph and the call to request a Redline.
The staging link: the real pages on a real address, on your phone, before launch.Our own: this page on its pre-launch address, at phone width.
Our own proof page at phone width: the latest reading of 8 October 2026, with the home page failing the 2.5-second simulated gate.
The launch report: measured on the live address, dated, sent before the invoice.Our own: the 8 October 2026 reading of this site, failure included.

The full report on this site

{Studio facts}

Clear from the start.

Where we work, how we price and what belongs to you. The details that make a project easier to begin.

Based in
Kitchener, Ontario
Prices
Three published prices, in Canadian dollars plus HST
Concept work
Six studio concepts, each labelled as a concept before you see it
Your code
Your code stays in your repository. You own it.

How we support these statements

Five habits, and every one of them is checkable.

None of these are promises about attitude. They are things you can hold us to, and you will notice at once if we skip one.

  • One accountable lead, named at the startYour project has one named lead from the first conversation to launch. You know who to contact, what is happening next and who is responsible for the work.
  • A fixed quote, after the first conversationWe look at what you have, then quote one number in writing. No hourly guess, and no change order for something we should have seen.
  • A staging link you can click throughYou see the real pages on a real URL before launch, on your phone, and you tell us what is wrong while it is still cheap to change.
  • A performance report on launch dayWe run it on the live address and send it before the final invoice. The standard it is measured against is the one in our acceptance contract, and the report says which pages meet it.
  • Plain email, no ticket systemYou email a person. There is no portal to log into and no ticket number to quote back at us.

The standard a launch is measured against

What we work in, and why each piece is there.

Tools are decisions about who holds your work. These are ours, with the reason attached.

  • Figma

    Product and app interfaces, brand identities and pitch decks start here, as shared files you can open and comment on rather than images sent by email.

  • Prototypes, recorded on a device

    An interface is tested at the size it will be used. We record the working prototype on a phone or tablet, so you judge the real interaction, not a still.

  • Next.js on Vercel

    Pages are built ahead of time and served as plain HTML, so they paint before any JavaScript runs and can be read by a search engine or an assistant. The project stays in your name.

  • Keystatic

    A CMS your staff can use to publish a guide in an afternoon. Content lives in your repository, so there is no second subscription holding your words.

  • Lighthouse and axe

    The launch report. Speed and accessibility are measured with named tools on the live address, and the report says which versions ran.

  • Resend and Airtable

    Every enquiry is delivered twice: to your inbox and to a spreadsheet row. One inbox rule can never lose a client again.

Where AI tools are part of the work

What we don’t do

  • Paid ad management. We will tell you what to fix on the page the ads land on.
  • Link buying, guest-post networks and anything else that has to be hidden from Google.
  • Fifty-page strategy decks. The sitemap and copy brief is the document, and you keep it.
  • Testimonials on a law firm's site, because the Law Society of Ontario does not allow them.
  • Ranking guarantees. Nobody controls a search result, and anyone promising one is selling something else.
  • Lock-in. Care plans have no minimum term, and you can leave with your code at any time.

Sectors we know well

What we do in the open.

Four pages you can check us against before you ever write to us.

Three questions people ask about the studio itself.

Base
Kitchener, Ontario
Email
hello@uxpro.ca
Hours
Monday to Friday, 9 to 5 Eastern

You have one named contact from the first conversation to launch. We share the direction early, explain the decisions and give you a staging link to try the work before it goes live.

We discuss what you need and review what you already have. Then we agree the scope, deliverables, timing and fixed quote in writing before starting.

Yes. UXPro is based in Kitchener–Waterloo and works with businesses, practices and startups elsewhere too. We can review the work, share feedback and plan the launch remotely.

Start with the site you already have.

Send us the address and we will tell you what is wrong with it, free. If the answer is that it needs nothing, that is what we will say.

Request a free RedlineAsk us a question first