{Local SEO & Google Business Profile}
Local SEO and Google Business Profile
We clean up your Google Business Profile, make your name, address and phone match everywhere, set up a review routine your staff can run, and build a page for each place you really serve.
One-off clean-up quoted before we start · Upkeep on the Growth care plan, from $650 CAD a month, plus HST.
- Who it is for
- Shops, clinics, trades and practices whose customers find them on a map before they find the website.
- What you get
- Profile clean-up, consistent listings, a review routine, location pages and monthly upkeep.
- First visible movement
- We will not put a date on it
{Examples, labelled}
A listing and a site that agree.
A client whose figures are client-reported, and a studio concept for a trade, labelled as one.
Client project · BarbershopOrient Barber ShopThe booking tool first, with prices and map details matching the listing. Figures reported by the shop, after a new site, booking flow and profile rebuild.
What changed400% more online bookings in the two months after launch; 70% fewer no-shows Their figures, their comparison; we did not audit them.
Explore the project
Concept · TradesGrantham ElectricA quote range from a photo of your panel, for a local electrician. A concept: nothing shipped, nothing measured.
What changedNone. A studio concept: nothing shipped, nothing measured.
Explore the project
Every project is labelled before you see it: client, client work anonymised, studio concept or practice. What each label means
{What you get}
What we set up on the listing.
If people find you on a map before they find your website, that map listing is your homepage. We set it up properly, keep it current, and build the location pages that back it up.
Profile setup and clean-up
Categories, services, hours, service area, booking link and attributes, all checked against your site.
Photos and posts
Real photographs, added monthly. A weekly post on the plan that includes it.
Questions answered
We seed the profile's Q&A from your site's FAQ and answer from the business account.
A review process that runs itself
Ask at the moment of the win, one tap, three prompts, and a reply from you within two days.
Location pages with local schema
One page per place you actually serve, each with its own facts. No city-swapped duplicates.
Multi-location routing
Separate pages, separate profiles and separate enquiry routing per office.
You probably need this if…
- You are on the map, but not in the three that show first.Usually categories, review count and an incomplete profile, in that order.
- Your hours on Google are wrong and nobody noticed.People turn up to a closed door, then leave a review about it.
- You serve six towns and have one page.Nothing on your site says you work in five of them, so nothing ranks there.
{The artefact}
The review ask, and the facts that must match.
Two things we hand over on every local job: the review request your staff send, and the list of facts that have to read the same everywhere.
Sent the day the work is visibly done · one tap
Thanks for coming in. Would you leave us a review?
- 1What worried you before you came in?
- 2What changed once the work was done?
- 3Would you send a friend to us, and why?
What has to match, character for character
- Business nameSpelled one way, everywhere
- Address or service areaThe same line on the site and the listing
- PhoneOne number, one format
- HoursIncluding holidays
- Booking linkThe same tool, the same URL
No gating and no incentives: both breach Google’s policy, and both are easy to spot.
{How it works}
Profile, reviews, pages, citations, in that order.
Profile, listings, reviews, pages, in that order. Distance from the searcher is the one thing nobody can change.
First visible movementWe will not put a date on it
Before the quote
Audit the listing.
Your profile, categories, photos and every directory that lists you, compared line by line with your site.
You receiveWhat is wrong, and one quote to fix it.
First
Clean it up.
Categories, services, hours and photos corrected, and the same name, address and phone everywhere.
You reviewThe corrected profile and listings.
Then
Start the reviews and pages.
A one-tap review request for your staff to send after each job, and a location page for each place you serve.
You keepThe review routine and the pages.
Every month
Keep it current.
Posts, photos, questions answered and replies to reviews, on the Growth or Authority plan.
You receiveUpkeep, reported with the rest of the plan.
{Scope & price}
A one-off clean-up, then upkeep on a plan.
A one-off profile clean-up and location-page build is quoted as one number, before we start. Monthly upkeep, posts and review handling sit inside the Growth or Authority care plan from $650 a month.
- Essentials
- $250CAD a month, plus HST
- Someone is watching the site you already paid for.
- Security and dependency updates · Uptime monitoring · Backups
- Growth
- $650CAD a month, plus HST
- Everything in Essentials, plus content that earns new searches.
- 2 hours of content edits a month · 1 SEO article a month · AI-search tuning: FAQs, structured data, llms.txt
- Authority
- $1,200CAD a month, plus HST
- Everything in Growth, plus the pages and the monthly call.
- 4 hours of content edits a month · 2 SEO articles a month · Landing pages included
| What we manage | Profile, listings, reviews, location pages |
|---|---|
| First visible movement | We will not put a date on it |
| Reviews | Asked for every time, replied to every time |
| Location pages | One per place you actually serve |
| Upkeep | Growth plan, from $650 CAD a month, plus HST |
| One-off clean-up | Fixed quote, agreed before any work starts |
| Client-reported | Orient: 400% more online bookings in the two months after launch, after the full site and profile rebuild |
| Not included | Review incentives or gating |
| What moves the quote |
|
| Quoted separately, or not ours |
|
| Terms | Month-to-month. Cancel any time. No annual pricing exists. |
Where we are not the right fit
- You want a map position guaranteed. Nobody can promise one.
- You want pages for cities you do not serve. They get filtered out and make the rest of the site look thin.
- You want to offer discounts for reviews or ask only happy customers. Both break Google's rules.
{Before we begin}
Map-pack questions, answered plainly.
Price, timing, what you keep and what we will not do. Straight answers, including the limits.
Ask us something elseHow long does local SEO take to work?
We will not put a date on it. Profile fixes tend to show before reviews and location pages do, and those compound over months. Distance from the searcher is a factor nobody can change, so a Kitchener shop will not rank in Guelph's map pack without something real in Guelph.
Can you guarantee a spot in the map pack?
No. We can complete and correct the profile, fix the listings, build the location pages, and set up the review flow. Those are the levers that exist. Anyone guaranteeing a map position is selling you something they do not control.
Do I need a page for every city I serve?
Only for the places you genuinely work, with something real on the page: a named client, dated work, the travel arrangement. A page that swaps the city name and nothing else gets filtered out, and it makes the rest of the site look thin.
How do I get more reviews without breaking the rules?
Ask everyone, at the moment the work is visibly done, with a one-tap link and three prompts. Never offer a discount for one, and never ask only the happy clients. Both are against Google's policy and both are easy to spot.
What does local SEO cost?
The one-off profile clean-up and location-page build is quoted as one number, in writing, before we start. Upkeep, posts and review handling run inside the Growth care plan, from $650 CAD a month, plus HST. Month-to-month. Cancel any time. No annual pricing exists.
Do I need a public street address to appear on the map?
No. Google lets a service-area business that visits its customers hide its address and list the areas it serves instead. A shop or clinic that customers visit should show its address, and it must match the listing exactly.
What did Orient Barber Shop see?
400% more online bookings in the two months after launch, and 70% fewer no-shows, as reported by the shop. That followed a new site and booking flow as well as the profile rebuild, so we do not credit the listing alone.
What do you need from us to start?
Owner or manager access to your Google Business Profile, the list of places you actually serve, and one person on staff who will send the review request after each job.
{Keep reading}
Who needs local search, and where to read more.
Related services, the sectors that buy this work, and guides that answer the questions before a call.
Last reviewed
Tell us where you want to be found.
Send a link to what you have. One page, your homepage, read at 390 px phone width. Up to ten numbered notes, sent as a PDF. If you want help with the work, we quote one number in writing; if not, that is the end of it.