Three website prices, published.
Canadian dollars, plus HST. One project, one fixed quote, agreed before any work starts. Two instalments: 50% to start, 50% at launch.
Growth
Practice site- A custom site of five to ten pages
- Typically four to six weeks
- 60 days of support and updates after launch
Growth project, practice site
From $3,500 CAD + HST
One fixed quote before any work starts.
- Growth$3,500
The Growth tier goes with your message and shows on the form. We reply with a fixed quote in writing; nothing is booked or charged.
Not sure yet? Start with a free Redline of your current site
- Your code stays in your repository. You own it.
- One fixed quote, agreed before work starts.
- Two instalments: 50% to start, 50% at launch.
Other services
Product and app design, brand identity, pitch decks, search and AI visibility, the Full Redline and the compliance passes each come in published packages. Work that fits none of them is one fixed number, in writing. Quoted after a 30-minute call.
| Service | Packages and prices | Details |
|---|---|---|
| UX and product design |
| What is included: UX and product design |
| Mobile app design |
| What is included: Mobile app design |
| Brand identity |
| What is included: Brand identity |
| Pitch decks |
| What is included: Pitch decks |
| Search and AI visibility |
| What is included: Search and AI visibility |
| The Full Redline |
| What is included: The Full Redline |
| Compliance passes |
| What is included: Compliance passes |
What each tier buys
Three tiers, three drawers. What each one holds is set out below.
Compare the three, line by lineStandard From $1,500Growth From $3,500Premium From $7,500OpenClose
| StandardYour pickFrom $1,500 | GrowthYour pickFrom $3,500 | PremiumYour pickFrom $7,500 | |
|---|---|---|---|
| Who it suits | One page that has to earn an enquiry. New businesses, and firms testing a single service. | The whole site. Service pages, a blog people can find, and a form that reaches your inbox. | The largest build we publish. Scaling teams, and firms whose site has to do a job. |
| Pages | One landing page, built around a single conversion | A custom site of five to ten pages | A full custom build of fifteen to thirty pages |
| Typical timeline | Typically two to three weeks | Typically four to six weeks | Typically eight to twelve weeks |
| Service pages, blog and product pages | Not on this tier | Included | Included |
| Custom functionality | Not on this tier | Not on this tier | Included |
| Branding alignment | Not on this tier | Included | Included |
| On-page SEO | Basic | Advanced | Full strategy and implementation |
| Google Analytics set up | Not on this tier | Included | Included |
| Conversion optimisation | Not on this tier | User journey, plus A/B tests on calls to action and forms | Ongoing after launch |
| Analytics reporting | Not on this tier | Not on this tier | Monthly analytics reporting and a strategy call |
| Before we quote | One free consultation | Written findings on the site you have, before we quote | Written findings on the site you have, before we quote |
| Then, if you want it | A care plan from $250 CAD a month, plus HST | A care plan from $250 CAD a month, plus HST | A care plan from $250 CAD a month, plus HST |
| Support after launch | 30 days of support after launch | 60 days of support and updates after launch | A 12-month support contract, with priority support |
| Not included on any tier | Legal review of your copy · Photography and video shoots · Paid ads management · Hosting bills and domain renewals · Office IT, email set-up and devices. Who handles each | ||
StandardFrom $1,500
- Who it suits
- One page that has to earn an enquiry. New businesses, and firms testing a single service.
- Pages
- One landing page, built around a single conversion
- Typical timeline
- Typically two to three weeks
- On-page SEO
- Basic
- Before we quote
- One free consultation
- Then, if you want it
- A care plan from $250 CAD a month, plus HST
- Support after launch
- 30 days of support after launch
- Not included on any tier
- Legal review of your copy · Photography and video shoots · Paid ads management · Hosting bills and domain renewals · Office IT, email set-up and devices
GrowthFrom $3,500
- Who it suits
- The whole site. Service pages, a blog people can find, and a form that reaches your inbox.
- Pages
- A custom site of five to ten pages
- Typical timeline
- Typically four to six weeks
- Service pages, blog and product pages
- Included
- Branding alignment
- Included
- On-page SEO
- Advanced
- Google Analytics set up
- Included
- Conversion optimisation
- User journey, plus A/B tests on calls to action and forms
- Before we quote
- Written findings on the site you have, before we quote
- Then, if you want it
- A care plan from $250 CAD a month, plus HST
- Support after launch
- 60 days of support and updates after launch
- Not included on any tier
- Legal review of your copy · Photography and video shoots · Paid ads management · Hosting bills and domain renewals · Office IT, email set-up and devices
PremiumFrom $7,500
- Who it suits
- The largest build we publish. Scaling teams, and firms whose site has to do a job.
- Pages
- A full custom build of fifteen to thirty pages
- Typical timeline
- Typically eight to twelve weeks
- Service pages, blog and product pages
- Included
- Custom functionality
- Included
- Branding alignment
- Included
- On-page SEO
- Full strategy and implementation
- Google Analytics set up
- Included
- Conversion optimisation
- Ongoing after launch
- Analytics reporting
- Monthly analytics reporting and a strategy call
- Before we quote
- Written findings on the site you have, before we quote
- Then, if you want it
- A care plan from $250 CAD a month, plus HST
- Support after launch
- A 12-month support contract, with priority support
- Not included on any tier
- Legal review of your copy · Photography and video shoots · Paid ads management · Hosting bills and domain renewals · Office IT, email set-up and devices
Every cost, named before you sign
The quote is the price, plus HST. Here is everything else a website project can cost, and who you pay.
- The fixed quote
- Canadian dollars, plus HST. One project, one fixed quote, agreed before any work starts. Two instalments: 50% to start, 50% at launch.
- HST
- Stated beside every figure on this site. It is the only addition to the quote.
- Third-party bills
- Domain, hosting and any subscriptions you choose are billed by those providers, to accounts in your name. We name them in the quote.
- Extra scope
- More pages or a new connection are quoted in writing before we start them. Nothing is added without your yes.
- After launch
- Optional. A care plan is month to month, and never a condition of the build.
A studio is not always the right choice
How the usual options compare, in general terms. We have not sourced market prices, so there are none here.
Website builder
- What you pay
- A monthly subscription, plus your own time
- Who does the work
- You
- Strategy and copy
- Yours to write
- What you own
- Your content; the site runs on the platform's plan
- After launch
- You, with the platform's help pages
- Where it wins
- The cheapest and quickest route to a simple site you will run yourself.
Freelancer
- What you pay
- Usually less than a studio, and varies widely
- Who does the work
- One person
- Strategy and copy
- Depends on the person
- What you own
- Ask before you sign
- After launch
- Depends on their availability
- Where it wins
- A lower price and a direct line to the person doing the work.
UXPro
- What you pay
- Published: $1,500, $3,500 or $7,500 CAD, plus HST. One fixed quote
- Who does the work
- Our team, with the founder accountable
- Strategy and copy
- We write the pages with you
- What you own
- Your code stays in your repository. You own it.
- After launch
- A support window by tier, then an optional month-to-month care plan
- Where it wins
- Design, words, build and search set-up from one team at a published price. Not the cheapest, and not the biggest team.
Larger agency
- What you pay
- Usually the highest
- Who does the work
- A bigger team with specialist roles
- Strategy and copy
- Often a longer discovery phase
- What you own
- Ask before you sign
- After launch
- Account management and retainers
- Where it wins
- More people, more specialists and more capacity for large or multi-market programmes than we have.
| Website builder | Freelancer | UXPro | Larger agency | |
|---|---|---|---|---|
| What you pay | A monthly subscription, plus your own time | Usually less than a studio, and varies widely | Published: $1,500, $3,500 or $7,500 CAD, plus HST. One fixed quote | Usually the highest |
| Who does the work | You | One person | Our team, with the founder accountable | A bigger team with specialist roles |
| Strategy and copy | Yours to write | Depends on the person | We write the pages with you | Often a longer discovery phase |
| What you own | Your content; the site runs on the platform's plan | Ask before you sign | Your code stays in your repository. You own it. | Ask before you sign |
| After launch | You, with the platform's help pages | Depends on their availability | A support window by tier, then an optional month-to-month care plan | Account management and retainers |
| Where it wins | The cheapest and quickest route to a simple site you will run yourself. | A lower price and a direct line to the person doing the work. | Design, words, build and search set-up from one team at a published price. Not the cheapest, and not the biggest team. | More people, more specialists and more capacity for large or multi-market programmes than we have. |
Not included, and who handles it
Legal review of your copy
Your own lawyer or your regulator’s practice advisor. We flag lines that look risky; we do not sign them off.
Photography and video shoots
A local photographer you hire directly. We write the shot list, and art-direct the day if you want us there.
Paid ads management
An ads specialist or your own team. We build the landing pages and the tracking they need.
Hosting bills and domain renewals
You, on your own accounts, so nothing is held by us.
Office IT, email set-up and devices
Your IT provider. We hand them the DNS records the site needs.
Ownership
Your code stays in your repository. You own it.
The domain and hosting accounts are in your name. If you leave, you take both.
A content editor you can use
Text and images are yours to change without calling us.
What care costs after launch
Essentials
$250 CAD a month, plus HST
Growth
$650 CAD a month, plus HST
Authority
$1,200 CAD a month, plus HST
Month-to-month. Cancel any time. No annual pricing exists. Hosting oversight, updates, backups, working lead delivery and content time. Never a condition of the build, and never a contract. Care plans
Care plan or search programme?
A care plan keeps a site we built healthy and lightly updated: hosting oversight, security updates, backups and content edits, plus an article a month and Google Business Profile upkeep from the Growth plan up. The search and AI visibility programme is for growing how you are found and quoted, on any site: a setup pass, answer-first guides, listings kept consistent, and a monthly log of what the assistants say, losses included. They can combine, and when they do we quote the two together in writing. Search programme prices
Paying for it, and how long it takes
Canadian dollars, plus HST, invoiced from the fixed quote. Two instalments: 50% to start, 50% at launch. We take e-transfer and bank transfer.
Yes, for the scope in the quote. If you add a page or a feature after we have started, we quote that separately and you approve the number before we build it.
It depends on the tier and on how quickly content comes back from you. The quote states the timeline before anything starts, and the ranges on this page are typical rather than promised.
Your text, your images, and one person who can approve a decision. Where the text does not exist yet we write a first draft from a call and you edit it.
You do. The code stays in your repository and the domain and hosting accounts are in your name.
No. It is a separate, month-to-month decision you make after launch, and the build is priced and delivered without it.
Then Premium is the wrong number and we quote the actual work. The three figures on this page cover the shapes we are asked for most, not every shape that exists.
What moves the price
More pages than the tier’s scope
Each extra template is design, build and content time. We quote it per page before we start.
A booking system, CRM or payment connection
Someone else’s software sets the pace. We price the connection once we have read their documentation.
Us writing the content rather than editing yours
Writing from interviews is the slowest part of most projects, so it is a line of its own.
A regulated-sector pass: LSO, PHIPA or AODA
A line-by-line read against the rules that apply to you, with the reasons written down.
Not sure which number you are?
Send us what you have. The Redline says what it needs first.
A written review of your site: what stops enquiries, what to fix first, and what we would change. Yours to keep.
- Recent result
- Orient Barber Shop: 400% more online bookings in the two months after launch (client-reported). Their figures, their comparison; we did not audit them.
- Who reads it
- Our team in Kitchener-Waterloo reads it, and our founder is accountable for every reply. A person replies, not a bot.