{11 projects, each labelled}
The work
Websites, product and app design, brand identities and investor decks, for small businesses, practices and startups. Live client work first; every concept is labelled as one.
Live client work
A real engagement for a named client, live at a URL you can open. A figure appears only where the client reported one.
- Client project
Tokas Lex Law Office
The site explains seven practice areas in plain language, gives each office its own address and map, and lets the firm publish thirteen legal guides within the Law Society’s marketing rules.
- Year
- 2026
- Where
- Mississauga and Waterloo, Ontario
- Figures
- Launched 2026; the firm has not shared numbers yet.
- Client project
Orient Barber Shop
A four-chair Kitchener shop was losing cuts to no-shows and phone tag.
- Year
- 2026
- Where
- Kitchener, Ontario
- more online bookings in the two months after launch
- 400%
- fewer no-shows
- 70%
Their figures, their comparison; we did not audit them.
Client work, anonymised
A real, paid engagement the client asked not to be showcased. The name, the brand and the interface are re-drawn by us; the decisions are the project's.
- Client work, anonymised
Stride
Product design for a study-habit iOS app, from onboarding to the daily plan.
- Year
- 2025
- Where
- Canada
- Figures
- None claimed. The client asked not to be named.
- Client work, anonymised
Latitude
A compact mark, clear colour roles and short lines drawn for buses, vans and station posters.
- Year
- 2024
- Where
- Canada
- Figures
- None claimed. The client asked not to be named.
Studio concepts
Self-directed. No client, nothing shipped, no results. Any figure is a projection with its assumptions printed beside it.
- Concept
Marrow & Vance Family Law
A Quick exit, a published fee, and no stock families.
- Year
- 2026
- Where
- Guelph, Ontario
- Figures
- None. A studio concept: nothing shipped, nothing measured.
- Concept
Ellery Quiet Dental
The first visit, minute by minute, and five published prices.
- Year
- 2026
- Where
- Mississauga
- Figures
- None. A studio concept: nothing shipped, nothing measured.
- Concept
Carrow Tax & Bookkeeping
A season mode, “from” fees and an upload instead of an inbox.
- Year
- 2026
- Where
- Cambridge, Ontario
- Figures
- None. A studio concept: nothing shipped, nothing measured.
- Concept
Grantham Electric
A price range from one photo, and street job logs.
- Year
- 2026
- Where
- Kitchener, Ontario
- Figures
- None. A studio concept: nothing shipped, nothing measured.
- Concept
Russet Early Learning
The waitlist by age group, the real fee, and today's menu.
- Year
- 2026
- Where
- Guelph, Ontario
- Figures
- None. A studio concept: nothing shipped, nothing measured.
- Concept
Tandem
Agree on dates and cost before anyone books.
- Year
- 2026
- Where
- Mobile web, Canada
- Figures
- None. A studio concept: nothing shipped, nothing measured.
Practices
A standing practice of the studio, shown through our own layout systems and boards. The client files it produces are confidential, so no client artefact and no client result appears.
{At a glance}
What we did, and what changed
One line each, from the studies themselves. Where nothing was measured or shared, the row says so rather than guessing.
| Project | What we did | What changed | Related services |
|---|---|---|---|
| Tokas Lex Law OfficeClient project | Pair plain-language practice pages with separate office details, a firm-run guide editor and a line-by-line marketing review. | Launched 2026; the firm has not shared numbers yet. | Website design and build, SEO and content, AI search visibility |
| Orient Barber ShopClient project | Put the existing booking tool first, connect its confirmation and reminders, and keep the prices and map details consistent with the listing. | 400% more online bookings in the two months after launch; 70% fewer no-shows. Their figures, their comparison; we did not audit them. | Website design and build, Local SEO |
| StrideClient work, anonymised | Put one named, scoped and timed study session first, then make onboarding and study areas support that next step. | None claimed. The client asked not to be named. | Product UX and UI, Branding and identity |
| LatitudeClient work, anonymised | Use a compact half-dome mark, three colours with stated jobs and short lines, then draw each application for its real viewing distance and surface. | None claimed. The client asked not to be named. | Branding and identity |
| FundedOngoing practice | Give each startup its own point of view, then carry it through the words, typography and slide compositions. | None claimed for this work. | Pitch decks |
| Marrow & Vance Family LawConcept | Find the consult fee and what to bring, then book, without a call | None. A studio concept: nothing shipped, nothing measured. | Website design and build, Product UX and UI |
| Ellery Quiet DentalConcept | See what the first visit is like, pick a procedure price, book quietly | None. A studio concept: nothing shipped, nothing measured. | Website design and build, Product UX and UI |
| Carrow Tax & BookkeepingConcept | Find my fee by client type, get my document checklist, and start a secure upload | None. A studio concept: nothing shipped, nothing measured. | Website design and build, Product UX and UI |
| Grantham ElectricConcept | Get a quote range from a photo of my panel | None. A studio concept: nothing shipped, nothing measured. | Website design and build, Local SEO |
| Russet Early LearningConcept | Check the waitlist for my child's age group, see what the fee really is under CWELCC, and book a tour | None. A studio concept: nothing shipped, nothing measured. | Website design and build, Product UX and UI |
| TandemConcept | Keep each total private, compare every option against the same dates and costs, and count agreement only after each person says yes. | None. A studio concept: nothing shipped, nothing measured. | Product UX and UI, Mobile app design |
{The labels}
What each label means
Five registers, and the one sentence each is allowed to say. A figure appears only where a client reported one, with their name and their window on it.
- Live client work (2)
- A real engagement for a named client, live at a URL you can open. A figure appears only where the client reported one.
- Client work, anonymised (2)
- A real, paid engagement the client asked not to be showcased. The name, the brand and the interface are re-drawn by us; the decisions are the project's.
- Studio concepts (6)
- Self-directed. No client, nothing shipped, no results. Any figure is a projection with its assumptions printed beside it.
- Practices (1)
- A standing practice of the studio, shown through our own layout systems and boards. The client files it produces are confidential, so no client artefact and no client result appears.
- Client quotes
- None yet. When one appears it will be the client’s own recording, not our paraphrase.
{Under NDA · 3}
Work we cannot show
Most of what we ship for startups sits behind an NDA. So here is its shape: sector, deliverable and stage. No client name, no screenshot, no figure.
{Sector}
EdTech startup
Product UX and the marketing site, designed together so the sign-up and the story match.
Stage: scaling
{Sector}
FinTech
An investor deck and the onboarding flows behind it, so the pitch and the product tell one story.
Stage: early-stage
{Sector}
Mental-health app
Brand and app UI — tone, colour and interface for a product people open on a bad day.
Stage: pre-launch
- Based in
- Kitchener, Ontario
- Years running
- Five years
- Brands served
- 40+ brands across Canada and the US
{Archive · 5}
Brand archive
Marks, palettes and the applications they were tested on, and two earlier website studies. One paragraph each, no results, because there are none to report.
Open the brand archiveHave something to build, fix or raise for?
Tell us what it is: a site, an app, a brand or a deck. We reply in writing with what we would do first.