The UXPro film
Make it make sense. A 56-second UXPro studio film moving from an imagined client conversation through brand identity, product design, websites and pitch decks. Featuring Latitude, Stride and Still Measure (anonymised client work), Tandem (a studio concept), Funded (our deck design practice) and Tokas Lex (client website design). Original instrumental music and sound design; no narration.
The film, as text
Scene by scene, with the main words on screen and a description of the work shown. Project descriptions identify client work, anonymised work, studio practice and concepts. The client/studio dialogue is an imagined exchange.
· An idea, not quite there
An explicitly imagined conversation appears as received gray and sent blue message bubbles, with a restrained thinking reaction. An unnamed client describes an idea that does not look right yet. UXPro replies, and the same message becomes the Make it make sense hook. A cursor aligns the words before its selection frame opens onto the work.
- An imagined conversation
- Client
- The idea is there.
- It just doesn’t look right yet.
- UXPro
- It’s our job to…
- Make it
- make sense.
· Latitude in motion
One five-second passage uses the actual Latitude project-page film of the re-drawn budget-travel identity. This is anonymised client presentation work, not footage of installed applications.
- Latitude / Anonymised client work
· From group chat to a shared plan
Actual moving interface recordings from Tandem, an unshipped studio concept, appear inside a credible graphite phone. The device establishes the whole interface, then moves closer to show chat, date choices, options and a pending agreement with three of four accepted. No completed agreement or shipped product is claimed. Its frame converges into the Stride presentation.
- Tandem / Studio concept
- From group chat.
- To a shared plan.
- One more yes
· Stride, from decision to flow
Anonymised client work. The phone-on-stone presentation leads to the actual onboarding call to action. A cursor activates it to reveal the plan; a lateral edit reveals weekly progress. Three interface states form a joined system before the view opens onto Still Measure.
- Stride / Product design
- Clear next steps.
· Across every touchpoint
Still Measure’s anonymised client storefront, packaging and print form a connected identity. Funded’s deck practice appears as title slides from three fictional startup story studies: Zonely, Serein and Embergrid. Actual Tokas Lex captures move from hero to practice areas and a responsive mobile view. The sage frame returns.
- Still Measure / Brand identity
- Funded / Deck design practice
- Tokas Lex / Website design
· Make it make sense.
The sage plane from the Tokas Lex exit drains into an empty selection frame. On the score's quarter-note grid, the actual work cuts through that one frame, a beat or two each, while it tightens 4% per hit: the Latitude billboard, the Tandem group chat inside a phone, the Stride app on stone, the Still Measure storefront, a Funded Zonely title slide and the live Tokas Lex website, each with its case name and status. The frame snaps to an empty ink selection, the opening phrase Make it make sense returns, and the same cursor drags the misaligned second line into alignment. The phrase compresses into the actual orange UXPro mark, which lands beside the UXPro wordmark, a rule, the address uxpro.ca and the line Websites. Products. Brands. Pitch decks. The brand frame holds still for the final two seconds. No client speaks and no testimonial is implied.
- Latitude / Anonymised client work
- Tandem / Studio concept
- Stride / Anonymised client work
- Still Measure / Anonymised client work
- Funded / Deck design practice
- Tokas Lex / Live client website
- Make it
- make sense.
- UXPro
- uxpro.ca
- Websites. Products. Brands. Pitch decks.
What the film points to
Request a RedlineThe workTandem, the studio conceptThe three published prices