What must a parent know before signing up?
A studio concept, never built for a client. The structure is the useful part. Its enrolment figure is an illustrative projection, not a result, and its assumptions are stated beside it on this page.
- Our role
- Self-initiated brand and website concept
- Scope
- A landing-page concept, an identity and its applications
- Constraint
- The fixed list of facts a parent must find before they will join a waitlist, licensing first
- Disciplines
- Website design and build, Branding and identity
- Year
- Studio concept
- Status
- Concept
Three decisions, and why
This is our recommendation for the sector, worked through as a concept. Nothing here was built for a client.
Decision 1: Licensing, hours, ratios and a fee range on the first screen, in plain language.
Decision 2: A waitlist form that asks for the child's age and a start month, so the list can be sorted and answered.
Decision 3: Real dated photographs of the rooms and the yard, instead of stock imagery of other people's children.
Also in the build
- A page per programme — infant, toddler, preschool — each with its own spaces and its own fee line.
- The parent handbook and the menu published as pages, so a parent can read them without a download.
- One number and one email per location, and a stated reply window for waitlist enquiries.
A projection, and what it assumes.
The original concept carried an enrolment figure. It is an illustrative projection from the concept. It is not a measured client result, and no centre has been measured against it.
enrolments: an illustrative projection, not a result
What the projection assumes
- The starting point is a centre taking enquiries by phone only, with no waitlist form on its website.
- Every enquiry reaching the form is counted, including the ones a phone-only centre would never have heard about.
- Local search is already working, so the centre appears in the map pack for its own neighbourhood.
- Spaces are available to fill. A centre at licensed capacity cannot triple anything.
Read this as
Read the figure as the concept's goal, not as a result. Where we have real client numbers they carry a client name, a window and a date — see the Orient Barber Shop case study.
The plates
More of the work. Each caption says what it shows and when it was captured.
Limits- An invented business; no client commissioned it.
- Nobody has used it; nothing was tested with customers.
- Any figure is a projection, not a measurement.
What was checked
- Nothing here has been validated against a centre. What can be checked is that the concept answers, on the first screen, every question the sector's own licensing and fee disclosure requires a parent to be able to answer — licensing, hours, ratios and a fee range — and that the waitlist form collects the two fields that let a centre sort and answer a list.
The limits of that
- No client commissioned it and no business has been measured against it. Any figure on this page is a projection, and its assumptions are printed with it.
- Nobody has used this. There was no usability testing, because there is no product and no centre.
- The enrolment figure is an illustrative projection from the concept with the four assumptions printed on this page. It is not a measured result.
- The comparison baseline is an invented one: a phone-only centre with no waitlist form. No real centre was audited to produce it.
- Fees, ratios and programme names in the plates are illustrative, not any centre's published terms.
What we did not do
- We did not build it. No centre commissioned the concept and no site was shipped from it.
- We did not talk to parents or to a licensed operator. The list of facts comes from published Ontario childcare licensing requirements and from reading the sector's sites, not from research we ran.
- We did not use photographs of children. Real dated photographs of the rooms and the yard are the recommendation; a concept has none to show.
- We did not present the projected enrolment figure as a result, here or on the card that links to this page.
Run a child-care centre?
Send us your site and we will show how to answer “is there a space?” before a parent phones.