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Daycare and childcare websites

What their customers come to the site to do

  1. Check for a space in the right age group
  2. Book a tour of the centre
  3. Read the policies before applying
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Russet Early Learning, step 2 of 4, Waitlist: Toddlers, updated Monday 28 September; 15 licensed spaces, 0 open now, 9 families waiting; Join today and you are number 10, nine dots then You, 10; and six Mondays of the list's movement.
Russet Early Learning — the toddler waitlist: your place in the queue, updated weekly · Concept

From $1,500CAD per project, plus HST

Last reviewed

What do parents look for on a daycare website?

Five things, quickly: whether you are licensed, your hours, the age groups and ratios, what it costs including the CWELCC reduction, and whether a spot exists. Then photos of the actual rooms, your staff qualifications, the daily routine and the food. A waitlist form asking the child's birth month and preferred start date is what turns the visit into an enquiry.

Daycares and childcare, in facts
Typical timelineTypically two to three weeks for one page; typically four to six weeks for five to ten
Typical sizeOne landing page, built around a single conversion, or a custom site of five to ten pages
Waitlist form6 fields, including start month
FeesDaily rate, CWELCC reduction, subsidy path
PhotosOnly with written consent, swappable in minutes
What you supplyLicence, ratios, fees, routine, policies
PriceFrom $1,500 CAD + HST
Plan fitEssentials, $250 a month

What is different

What this sector changes about the build.

The constraints on the right are the pages the site needs because of them.

Pages this site needs

  • Programmes by age groupInfant, toddler, preschool, before and after school. Ratios and capacity each.
  • Fees, CWELCC and subsidyThe daily rate, the reduced fee, and the municipal subsidy path.
  • A day hereThe routine hour by hour, meals and snacks, nap time, and outdoor play.
  • Licensing and safetyLicence number, staff qualifications, first aid, and the policies parents ask about.
  • The waitlist formSix fields, including the child's birth month and the preferred start month.
  • Tours and enrolmentHow to book a tour, what enrolment involves, and what paperwork to expect.

  1. The waitlist form is the whole funnel

    Parent name, contact, child's birth month, preferred start month, days needed, and whether they have a sibling enrolled. Six fields, and every one of them helps you sort the list. A generic contact form makes you phone thirty people to find out who you can actually place.

    • Child's birth month, not a full birth date
    • Preferred start month
    • Full time, part time or specific days
    • Sibling already enrolled

  2. Fees, subsidy and CWELCC, stated plainly

    Parents arrive already confused about what they will pay. Say the daily rate, say whether you are enrolled in the CWELCC funding programme and what the reduced fee works out to, and name the municipal subsidy path. This is the page that decides whether they call you or the centre down the road.

  3. Licensing and safety, easy to verify

    Your licence, your age groups and capacity, ratios, staff qualifications and first aid, the sick-child policy, and how you handle allergies. Parents want to verify rather than be reassured, so we link to the provincial licence record instead of just claiming it.

    • Licence number and the provincial record
    • Age groups, capacity and ratios
    • Staff qualifications and first aid
    • Sick-child, allergy and pick-up policies

  4. Photos of children need consent, in writing

    Every photo of a child needs a signed consent from that family, and consent can be withdrawn. We build the site so photos are swappable in minutes without a developer, and we can carry the whole site on room photos and detail shots if you would rather show no faces at all.

Evidence

What we can show a buyer in this sector.

Three childcare projects: a study drawn around the waitlist a parent checks first, a site concept drawn to the sector's rules, and an identity tested on the things a centre actually prints.

  • Child care · concept siteConcept

    A wooden cubby unit of four compartments on a sky-blue wall, each with a white label: a blue circle for Infant, 6 weeks to 18 months; a green triangle for Toddler, 18 to 30 months; a yellow square for Preschool, 30 months to kindergarten; a russet arch for School age, 6 to 12, before and after school.

    Russet Early Learning

    The waitlist position by age group, updated weekly, today's menu, CWELCC explained, and a tour booking, with no identifiable children.

    Russet Early Learning — the four age-group shapes on the cubbies, the same as on the waitlist · studio concept

  • Daycare · site conceptConcept

    The Wonderhill daycare landing-page board: a green panel headed WONDER HILL, Landing Page, beside a full-page render of the childcare site, above a laptop and tablet mockup and a set of tilted page screens.

    Wonderhill

    A childcare site drawn to the sector's rules first: waitlist before gallery, written photo consent, and the two questions a parent asks before anything else.

    Concept. No client, nothing shipped, no results.

  • Childcare · identityStudio work

    The Cuddle Cove brand board: a light blue whale-and-wave logo with the line where comfort meets care, colour chips, a type specimen pairing Averia Serif Libre with Inter, and mockups on a t-shirt, a mug, a tote, signage and print.

    Cuddle Cove

    A whale-and-wave mark with the line “where comfort meets care”, a light blue and pink palette, and the applications it was tested on: signage, print, garments and the landing page.

    Studio work. No centre commissioned it and nothing has been measured.

All three are self-directed. No centre commissioned any of them, and nothing about them has been measured.

Every project, with its evidence label

Compliance

The compliance work is a line item, not a paragraph.

Childcare in Ontario is licensed under the Child Care and Early Years Act, and photo consent is the part websites usually get wrong.

Named deliverables

The AODA pass

Checked against the rule, then opened.

Price

What a build for this sector costs.

How we price it

From $1,500CAD per project, plus HST

A custom site of five to ten pages covers a single centre. Multiple sites or locations add a page and a profile each. Our Wonderhill breakdown shows the structure we build to.

Add-ons: extra article $220 · extra page $450 · hourly $120. All figures are CAD and exclude tax.

Month-to-month. Cancel any time. No annual pricing exists.

Every published priceSee the three care plans

Changes the price

  • How many age-group programmes and locations you run.
  • Whether fees and the CWELCC position are published.
  • Whether photos exist with consent on file, or need arranging.
  • Whether the waitlist feeds a spreadsheet or childcare software.

Not included

  • Childcare management software licences.
  • Photography and consent collection from families.
  • Legal advice on licensing or privacy obligations.
  • Ad spend.

Where we work

Ontario, from Kitchener.

Waterloo Region gets in-person meetings. Everywhere else runs on a call, a written copy brief and a staging link, which is the same work.

  • KitchenerHome base. We meet in person.
  • WaterlooIn person.
  • CambridgeIn person.
  • GuelphIn person, by arrangement.
  • Toronto and the GTAOn a call, or in person on request.
  • The rest of OntarioOn a call. Distance changes nothing.

Location pages

Questions

What this sector asks before booking a call.

Licensing, hours, age groups and ratios, fees including the CWELCC reduction, and whether spots exist. Then the daily routine, food, staff qualifications, photos of the rooms, and a waitlist form asking the child's birth month and preferred start month.

Only with written consent from each family, and consent can be withdrawn at any time. We give you an editor that swaps a photo in minutes, and we can design the whole site around room photos and detail shots if you would rather show no faces.

Yes. It is the first thing parents look for, and the CWELCC reduction is confusing enough that a clear number wins the call. State the daily rate, the reduced fee and the subsidy path, and keep it current, because a stale fee is worse than none.

Say so on the page, with the month you expect openings by age group, and keep taking the form. Parents plan six to twelve months ahead. Hiding a full waitlist loses the family who would have waited.

Keep reading

Guides for this sector, and the services it usually buys.

Guides

All guides and articles

Services

Every sector we build for

Talk to us

Send the URL, or ask us first.

If you would rather talk first, ask us a question. One fixed quote, in writing, after the first conversation.

Request a RedlineOr ask us a question first

A written review of what stops enquiries and what to fix first. Yours to keep.

UXPro Design Studio

Reach us
Emailhello@uxpro.ca
HoursMonday to Friday, 9 to 5 Eastern
BaseKitchener, Ontario
In personKitchener, Waterloo, Cambridge, Guelph

Every service here ends in something you can inspect. So inspect it.

See the work