Request a Redline.
Free, and how every project starts. We read what you have, on a phone first, and mark it up by hand: what to cut, what to add, and why.
What a redline is, in ten seconds.
The redline
Three notes, read at phone width
Note 1. The sentence under the headline
Struck:
We redline websites, then design and build themInstead: We design websites, apps, brands and pitch decks
It opened on a free review and named one service. We also design apps, brands and decks.
Note 2. The same sentence, who it is for
Struck:
for Ontario law firms, clinics and service businesses.Instead: for small businesses, practices and startups.
It named three sectors in one province and left out the startups we work with.
Note 3. The link under the button
Struck:
See the sampleInstead: See a sample Redline
“The sample” of what? A link should name what it opens.
Sending a deck, a prototype, or nothing live yet?
The same reading, by hand, on what you actually sent rather than a homepage.
- What you get back
- What you have, read at phone width first and marked up by hand: what to cut, what to add, and why. If nothing is live yet, we write back about what it needs to say first.
- When we reply
- We reply to every enquiry within one business day.
- The written review
- We reply in writing. We have not published a delivery time for the review itself yet.
From a free Redline to paid work, if you want it
Four steps, and you can stop after any of them. Nothing is charged until you accept a written quote.
Step 1 · Free
The Redline
One page, your homepage, read at 390 px phone width. Up to ten numbered notes, sent as a PDF.
We reply in writing.
Step 2 · Optional, paid
The Full Redline
Six pages marked up the same way, an AI visibility check, the LSO, PHIPA or AODA checks that apply to your sector, a recorded walkthrough and a prioritised fix list.
CAD $450, plus HST. The fee is credited in full against a build that starts within 90 days of the walkthrough.
Step 3 · If you want it built
One fixed quote
Websites start from $1,500, $3,500 or $7,500 CAD, plus HST. Other work comes in packages: UX and product design from $850, mobile app design from $4,500, brand identity from $3,500, pitch decks from $1,800 and search and AI visibility from $650. All prices are CAD plus HST.
Canadian dollars, plus HST. One project, one fixed quote, agreed before any work starts.
Step 4 · Optional, monthly
Care after launch
Care plans are $250, $650 and $1,200 a month, CAD plus HST. Never a condition of the build.
Month-to-month. Cancel any time. No annual pricing exists.
The Full Redline
Optional and paid, for when you want the whole site read, not just the front door. Same marks, same reasons, more pages, plus the rules that apply to your sector. The fee is published below, and agreed in writing before any work starts.
Six pages, redlined
Home, your main service or practice pages, contact and booking. Each one read at phone width and on a laptop.
An AI visibility check
What ChatGPT, Perplexity and Google's AI answers say about you today, which sources they lean on, and what your site gives them to quote.
The sector checks that apply
LSO marketing rules for law firms, PHIPA for clinic forms, AODA for any organisation the regulation reaches. Each flag cites its rule.
A recorded walkthrough
We talk through the marked-up pages on screen, so the people who were not on the call can still follow the reasoning.
A prioritised fix list
Every note ranked by what it costs you in enquiries, with who should fix it: your team, your developer or us.
Read by a person, line by line.
CAD $450, plus HST
Optional, and paid. The free Redline above stays free whether or not you take this. What the Full Redline adds on top of it: six pages marked up the same way, an AI visibility check, the LSO, PHIPA or AODA checks that apply to your sector, a recorded walkthrough and a prioritised fix list.
We agree the fee before any work: you get a written quote, and nothing starts or is charged until you accept it. The fee is credited in full against a build that starts within 90 days of the walkthrough.
The sector checks are the same reading as our fixed-price LSO marketing, PHIPA forms and AODA passes, limited to the pages in the redline.
| Package | Price | What is included | Not included | Timing | Next step |
|---|---|---|---|---|---|
| Full RedlineAnyone who has read the free Redline and wants the rest of the site read the same way before deciding on a build. | $450CAD, plus HSTThe fee is credited in full against a build that starts within 90 days of the walkthrough. |
|
| TimelineAgreed in the written quote | Ask about this: the Full Redline package |
What the Full Redline is not
A ranking or citation guarantee
Nobody can promise where Google or an AI assistant will place you. We show what stands in the way and what to fix first.
Legal advice
We flag lines that may engage the LSO marketing rules, PHIPA or AODA, and cite the rule. Your counsel decides what the rule requires of you.
An automated scan
Tools measure speed and contrast. A person reads every line and writes every note.
A sales sequence
You get the document and the walkthrough. If you want a build, you ask.
Before you send it
A person on our team, on a phone first and then on a laptop. Tools measure speed and contrast; every note is written by hand.
Yes. Send a link to what you have, an app prototype, a deck or a brand folder, or tick “Nothing live yet” and tell us what you are planning. We write back about what it needs to say first.
One page, your homepage, read at 390 px phone width. Up to ten numbered notes, sent as a PDF. We reply in writing.
CAD $450, plus HST. The fee is credited in full against a build that starts within 90 days of the walkthrough.
It is free, with no card and no call booked. It is how every project starts: if the notes show work you want help with, you can ask us for a quote. If not, the notes are yours to use with anyone.
We quote one fixed number in writing, and nothing starts or is charged until you accept it. Websites start from the three published prices, $1,500, $3,500 or $7,500 CAD, plus HST. Other work comes in packages: UX and product design from $850, mobile app design from $4,500, brand identity from $3,500, pitch decks from $1,800 and search and AI visibility from $650. All prices are CAD plus HST. Two instalments: 50% to start, 50% at launch.
Rather talk first? Contact us
We run the same reading on our own site and publish it. Our own audit