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{3 published · updated 15 Oct 2026}

Law Firms

What does a law firm website need, and what may it say?

Twelve pages for a small firm, one per practice area among them, and every page is marketing under the Law Society of Ontario's Chapter 4 rules: demonstrably true, no "specialist" without certification, fees stated precisely. A focused firm site costs $3,000 to $10,000 CAD on the market write-ups we cite; ours start at $1,500 plus HST.

Websites for law firms

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What a Law Firm Website Needs: 12-Page Checklist

A small Ontario law firm site needs twelve pages: a home page, one page for each practice area (pages 2 to 8 in a firm with seven areas), lawyer bios, a fees and process page, a contact page, and a guides and FAQ hub.

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Example, not a client

Redlined example

A typical small-firm homepage

  1. Practice areas

    Struck: We handle all areas of law. Inserted: Family law, wills and estates, residential real estate. One page each.

  2. Consultation

    Book a consultation: what it costs, how long it takes, and what to bring.

  3. Lawyer bio

    Called to the Ontario bar in 2009. Practises family law and estates.

Invented from patterns that recur across many sites. No real business is depicted; any resemblance is the pattern, not the firm.

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