{1 published · updated 15 Oct 2026}

Trades

What should a contractor's website cost, and what makes the phone ring?

Service pages, real local project photos, honest service-area pages, visible reviews and a short quote form high on the phone screen. Ours start at $1,500 CAD plus HST.

Websites for trades

{The guide that owns this topic, opened}

15 Oct 20266 min read

Should a Contractor Have a Page for Every City?

Only for places you genuinely work in and can show proof of.

Read the guide

Example, not a client

Redlined example

A typical trades company's town page (fictional example)

Opening
~~Struck: We proudly serve Cambridge! Contact us for all your Cambridge roofing needs in Cambridge.~~ Inserted: Roof repairs in Cambridge: recent jobs in Hespeler and Galt, done by the same crews as our Kitchener work.
Repeating the town name is the pattern Google's doorway policy describes. A specific local fact is what makes the page worth having.
Opening
Proof
Two Cambridge jobs, each with the area, the work done and the customer's review.
Identical pages with the town swapped add nothing. Local proof is what makes each page distinct.
Proof
Travel
Free estimates in Cambridge; a travel fee beyond Paris and Ayr, stated on this page.
An honest travel note saves a wasted call on both sides and shows the page was written for that town.
Travel

Invented from patterns that recur across many sites. No real business is depicted; any resemblance is the pattern, not the firm.

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