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{5 published · updated 17 Oct 2026}

Platforms

Which platform, and which studio, should build my site?

A page builder if you will edit it yourself and need nothing unusual; a custom build when speed, integrations or long-term SEO matter more than dragging blocks. Compare studios on what they publish: prices, scope and who owns the result.

Website design and build

{The guide that owns this topic, opened}

7 min read

Squarespace vs Wix vs Webflow vs a Custom Build

Choose Squarespace or Wix if you'll maintain the site yourself and don't need custom functionality; both are competent self-serve platforms.

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Example, not a client

Redlined example

A typical platform recommendation in a proposal

  1. Recommendation

    Struck: We only build on [our favourite platform]. Inserted: For a five-page site you'll edit yourself, Squarespace; for integrations and long-term SEO work, a custom build. Here's why for you.

  2. Cost

    Platform: CA$32/month billed annually (Squarespace Core, as of 15 October 2026), plus your time or ours for edits.

  3. Limits

    What this platform can't do for you: code injection on the Basic plan, or hosting the site anywhere else later.

Invented from patterns that recur across many sites. No real business is depicted; any resemblance is the pattern, not the firm.

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