What their customers come to the site to do
From $3,500CAD per project, plus HST
Last reviewed
A page per service at the level patients search, your booking tool wired in above the fold, fees and insurance handled plainly, practitioner bios with registration numbers, and an accessible contact form that never collects health details. Personal health information belongs in your practice-management system under PHIPA, not in a web form or an inbox.
| Typical timeline | Typically four to six weeks |
|---|---|
| Typical size | A custom site of five to ten pages |
| Booking | Your tool, wired in above the fold |
| Health information in forms | None. It goes to your system |
| Compliance | PHIPA intake review, AODA pass |
| What the clinic supplies | Fees, coverage, bios, policies |
| Price | From $3,500 CAD + HST |
| Plan fit | Essentials, $250 a month, or Growth |
What is different
The constraints on the right are the pages the site needs because of them.
Pages this site needs
PHIPA governs how a health information custodian collects, uses and protects personal health information in Ontario. A general contact form has no business collecting symptoms, diagnoses or a health card number. We keep the form to a name, a way to reach you and a reason for the visit, and send the clinical detail to your booking or practice-management system, which is built to hold it.
Jane, Cliniko, a dental system or a hospital portal: whichever you use, it owns the appointment and the data. We put it where a patient on a phone will find it, keep it fast, and stop the site from loading a heavy embed on every page. We do not rebuild a booking engine, and we do not put a scheduler in front of a form.
Your college sets what you may claim and how you may describe treatment. We write to it: what the service is, what it is for, what it does not treat, and when to see someone else. That is also the copy that ranks, because it answers the question a worried person typed.
Your patients include people using a screen reader, people with low vision and people with a tremor on a phone. We check keyboard paths, contrast, target sizes and form labels against WCAG 2.2 AA before launch, which is also what AODA points at.
Evidence
A clinic study: a dental site and reception screen drawn around a nervous patient's first visit.
Dental clinic · concept siteConcept
A first visit explained minute by minute, prices for five procedures, and a booking that asks for no health details before the visit.
Ellery Quiet Dental — the framed price card and the only message before the visit · studio concept
Ellery Quiet Dental is a concept: no clinic commissioned it and nothing was measured.
Compliance
We build to PHIPA-aware defaults and document what each field does. Your privacy officer signs it off, and we make that review short by writing it down first.
Named deliverables
Checked against the rule, then opened.
The redline
An invented clinic booking form, phone width
Note 1. Booking form, step 1
Struck: Describe your symptoms, diagnosis and current medications (required)
Inserted: Remove the field. Ask at the visit, where the record is kept.
A booking needs a name, a way to reach you and a time. A required box for symptoms, diagnosis and medications collects personal health information the booking does not need. The Act limits collection to what is reasonably necessary.
PHIPA, s. 30(1) and 30(2)
Price
How we price it
From $3,500CAD per project, plus HST
A custom site of five to ten pages, from $3,500, is where most clinics land. The PHIPA intake review is a named line item on the quote, so you can see what it costs and what it produces.
Add-ons: extra article $220 · extra page $450 · hourly $120. All figures are CAD and exclude tax.
Month-to-month. Cancel any time. No annual pricing exists.
Changes the price
Not included
Where we work
Waterloo Region gets in-person meetings. Everywhere else runs on a call, a written copy brief and a staging link, which is the same work.
Location pages
Questions
It should not. Under PHIPA that is personal health information, and a general web form with email notification is the wrong place for it. Keep the form to a name, contact details and a reason for the visit, and let your booking or practice-management system take the clinical detail.
Whichever one you already use. Jane, Cliniko, dental systems and hospital portals all work the same way from the site's point of view: a link or an embed, placed where a patient on a phone will find it, loaded only on the pages that need it.
From $3,500 CAD plus HST for a five to ten page clinic site, and from $7,500 for a full build when many services and practitioners need their own page. We quote one number before we start, with the PHIPA pass shown as its own line item.
That is the AODA and WCAG 2.2 AA pass. We check the keyboard path, colour contrast, target sizes, focus states, heading order and form labels before launch, then again at every care-plan review. Known gaps get written down rather than hidden.
Your college's advertising rules decide that, and several restrict testimonials about treatment outcomes. We keep the site to information a patient needs and point to your public Google profile instead, where reviews sit with the platform rather than with you.
Keep reading
Guides
How do other Ontario clinic websites measure on a phone? The Ontario Practice Website Index, our open dataset, has the medians for this sector.
Talk to us
If you would rather talk first, ask us a question. One fixed quote, in writing, after the first conversation.
A written review of what stops enquiries and what to fix first. Yours to keep.
UXPro Design Studio
| hello@uxpro.ca | |
| Hours | Monday to Friday, 9 to 5 Eastern |
| Base | Kitchener, Ontario |
| In person | Kitchener, Waterloo, Cambridge, Guelph |
Every service here ends in something you can inspect. So inspect it.