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Trades and home service websites

What their customers come to the site to do

  1. Call from the first screen, on a phone
  2. Check the business covers their street
  3. Ask for a quote in five fields
Request a RedlineOr ask us a question first
Grantham Electric, step 5 of 5, Your range: Panel upgrade, 100 A to 200 A, $2,800 to $3,600 on a scale from $1,000 to $6,000+, before HST, ESA permit and inspection included; then What moved it, three lines read from the homeowner's photo.
Grantham Electric — the estimate as a range, and what moved it · Concept

From $1,500CAD per project, plus HST

Last reviewed

What does a contractor website need to make the phone ring?

A phone number that is tappable in the first screen on a phone. A page for each service, and a page for each town you actually work in. Real photos of finished jobs with the town named. Licence, insurance and WSIB status stated. A quote form of five fields. Plus a Google Business Profile that matches, because most of these searches happen on a map.

Trades and home services, in facts
Typical timelineTypically two to three weeks for one page; typically four to six weeks for five to ten
Typical sizeOne landing page, built around a single conversion, or a custom site of five to ten pages
First screen on mobileTap-to-call and the service
Quote form5 fields, photo upload included
Service-area pagesOnly towns with real work
What you supplyPhotos, licence numbers, towns
PriceFrom $1,500 CAD + HST
Plan fitEssentials, $250 a month, plus profile upkeep

What is different

What this sector changes about the build.

The constraints on the right are the pages the site needs because of them.

Pages this site needs

  • One page per serviceWhat it covers, roughly what it costs, and how quickly you can get there.
  • A page per town you work inA real job, a date, the travel arrangement, and the towns nearby.
  • Recent workReal photos, town named, dated. Before and after where you have both.
  • Licensing, insurance and WSIBNumbers stated, permits explained, warranty terms written down.
  • A five-question quote formWhat, where, when, photos, and how to reach you. Nothing else.
  • Emergency and after-hoursWhat you cover, what it costs, and how fast you actually answer.

  1. The phone is the conversion, not the form

    Most trade enquiries are a tap on a phone number from a driveway or a flooded basement. So the number sits in the first screen, tappable, with the hours beside it and an honest line about after-hours calls. The form exists for people who would rather type, and it never outranks the phone.

    • Tap-to-call in the first screen on mobile
    • Hours and after-hours expectations stated
    • A sticky call button as you scroll
    • The form as the second option, not the only one

  2. Service-area pages, only where you work

    One page per town you genuinely serve, with a job you did there, the travel arrangement, and the neighbouring towns. Not thirty pages with the name swapped, which get filtered and make the site look thin. If you have no work and no proof in a town, it does not get a page yet.

    • A named job and a date per town
    • Travel, call-out and minimum-charge detail
    • Neighbouring towns listed honestly
    • LocalBusiness markup per page

  3. Photos of finished work beat stock every time

    Ten real photos from your own phone are worth more than any stock library. Before and after, the town named in the caption, dated. We compress them properly so a gallery does not cost you four seconds of load time on a phone.

  4. Licence, insurance and WSIB, in writing

    Homeowners have been burned. Stating your licence number, your insurance and your WSIB clearance, plus whether you pull permits, removes the doubt that otherwise gets resolved by calling somebody else.

Evidence

What we can show a buyer in this sector.

A trades study drawn around the quote a homeowner asks for from the driveway: five fields, a photo, and a range rather than a call-back.

  • Trades · concept siteConcept

    A volt-yellow van door panel with the bolt mark on an ink tile, Grantham Electric in heavy type, the line Photograph your panel. Get a price range, not a call-back, and an ink band with 519-555-0173 and Kitchener, licensed electrical contractor. Beside it, an ink yard sign on a stake: Grantham Electric was here, panel upgrade 100 A to 200 A, Activa Avenue, Sept 2026, with a green ESA inspection passed tag.

    Grantham Electric

    A photo-quote intake from the driveway, and a van code that opens the street's job log, so a service area is a record rather than a list of towns.

    Grantham Electric — the van door that promises a range, and the yard sign after the job · studio concept

Grantham Electric is a concept: no contractor commissioned it and nothing was measured.

Every project, with its evidence label

Compliance

The compliance work is a line item, not a paragraph.

Consumer protection rules in Ontario cover how you quote and what you promise. We keep the site on the right side of that.

Named deliverables

The AODA pass

Checked against the rule, then opened.

Price

What a build for this sector costs.

How we price it

From $1,500CAD per project, plus HST

One landing page, built around a single conversion or a custom site of five to ten pages covers most trades. The Google Business Profile work usually matters more than the site's page count, so we quote them together and tell you which to do first.

Add-ons: extra article $220 · extra page $450 · hourly $120. All figures are CAD and exclude tax.

Month-to-month. Cancel any time. No annual pricing exists.

Every published priceSee the three care plans

Changes the price

  • How many services and how many towns get their own page.
  • Whether you have usable photos, or need a shoot arranged.
  • Whether quotes are handled in the form or in software you already use.
  • Emergency routing, if after-hours calls need to go somewhere specific.

Not included

  • Photography, if your own photos are not usable.
  • Ad spend, including Google Local Services Ads.
  • Field-service software licences and set-up.
  • Van wrapping and signage production.

Where we work

Ontario, from Kitchener.

Waterloo Region gets in-person meetings. Everywhere else runs on a call, a written copy brief and a staging link, which is the same work.

  • KitchenerHome base. We meet in person.
  • WaterlooIn person.
  • CambridgeIn person.
  • GuelphIn person, by arrangement.
  • Toronto and the GTAOn a call, or in person on request.
  • The rest of OntarioOn a call. Distance changes nothing.

Location pages

Questions

What this sector asks before booking a call.

From $1,500 CAD plus HST for one landing page, from $3,500 for five to ten pages with service-area pages. We quote one number before we start. If your Google Business Profile is the bigger problem, we will tell you to spend the money there first.

Only the ones where you genuinely work and can show a job. A page per town with a real project, a date and the travel arrangement earns its place. Thirty city-swapped pages get filtered, and they drag the rest of the site down.

Five: what you need, where it is, when you need it, a photo, and how to reach you. Every extra field costs you enquiries. The detail you need for a real quote comes from the photo and the call, not the form.

Referrals still check you. They search your name, look at your photos, confirm your licence and insurance, then call. A site that loads fast and answers those three things converts the referral you already earned, which is the cheapest work on it.

Keep reading

Guides for this sector, and the services it usually buys.

Guides

All guides and articles

Services

Every sector we build for

Talk to us

Send the URL, or ask us first.

If you would rather talk first, ask us a question. One fixed quote, in writing, after the first conversation.

Request a RedlineOr ask us a question first

A written review of what stops enquiries and what to fix first. Yours to keep.

UXPro Design Studio

Reach us
Emailhello@uxpro.ca
HoursMonday to Friday, 9 to 5 Eastern
BaseKitchener, Ontario
In personKitchener, Waterloo, Cambridge, Guelph

Every service here ends in something you can inspect. So inspect it.

See the work